Senior Content Strategist & Copywriter
Strategy that converts,
narratives that scale.
Specialized in Content Strategy and high-performance B2B/B2C campaigns for SaaS, Fintech, Real Estate and Private Aviation.
I help companies build narratives that convert, strategies that scale and teams that execute.
Trusted by
Specialties
Three areas, one vision.
Each discipline reinforces the others. The result is end-to-end marketing strategy.
Content Strategy
Editorial roadmaps, brand positioning and content calendars that scale with your business.
Conversion Copywriting
Landing pages, email sequences, ads and video scripts that drive action — in Spanish and English.
Digital Campaigns
Meta Ads, Google Ads, data analysis and ROI optimization for high-performance B2B and B2C campaigns.
Areas of expertise
About Me
A strategist with
a point of view.
Senior Content Strategist and Copywriter with 10+ years in digital marketing and more than 15 years creating high-performance content. Specialized in B2B/B2C strategy, brand positioning and digital campaigns for companies in SaaS, Fintech, Real Estate and Private Aviation.
My approach — which I call Marketinismo — combines data, storytelling and a deep understanding of Spanish-speaking markets. I work across three areas: Content Strategy, Conversion Copywriting, and Campaign Automation and Analytics.
I've worked with Coldwell Banker Platinum, Capital.com, MM Private Aviation, healthcare professionals in Aguascalientes and more. Bilingual ES/EN, available for remote projects across LATAM and internationally.
Experience
Career Path
Senior consulting in Content Strategy and Digital Campaigns. Clients in Fintech, Real Estate, Private Aviation, Healthcare and Consumer Brands. Independent real estate advisor applying digital marketing to property sales.
Content strategy, copywriting and digital campaigns for LATAM brands and personal brand projects.
Content leadership and editorial strategy for international digital projects.
TiempoReal.mx · La Jornada Aguascalientes · Reforma. My foundation as a communicator: rigor in the data, clarity in the story.
Looking for a property?
My work as a
real estate advisor
I'm also an independent real estate advisor who uses digital marketing as a competitive advantage. If you're looking to buy, sell or rent a property, take a look at my approach.
Contact
How can I help you?
Direct email
luis@luisenrique.orgMarketinismo
marketinismo.com →CST time zone · Aguascalientes, Mexico
Senior Content Strategist & Copywriter
Strategy that converts,
narratives that scale.
Specialized in Content Strategy and high-performance B2B/B2C campaigns for SaaS, Fintech, Real Estate and Private Aviation.
I help companies build narratives that convert, strategies that scale and teams that execute.
Trusted by
Specialties
Three areas, one vision.
Each discipline reinforces the others. The result is end-to-end marketing strategy.
Content Strategy
Editorial roadmaps, brand positioning and content calendars that scale with your business.
Conversion Copywriting
Landing pages, email sequences, ads and video scripts that drive action — in Spanish and English.
Digital Campaigns
Meta Ads, Google Ads, data analysis and ROI optimization for high-performance B2B and B2C campaigns.
Areas of expertise
About Me
A strategist with
a point of view.
Senior Content Strategist and Copywriter with 10+ years in digital marketing and more than 15 years creating high-performance content. Specialized in B2B/B2C strategy, brand positioning and digital campaigns for companies in SaaS, Fintech, Real Estate and Private Aviation.
My approach — which I call Marketinismo — combines data, storytelling and a deep understanding of Spanish-speaking markets. I work across three areas: Content Strategy, Conversion Copywriting, and Campaign Automation and Analytics.
I've worked with Coldwell Banker Platinum, Capital.com, MM Private Aviation, healthcare professionals in Aguascalientes and more. Bilingual ES/EN, available for remote projects across LATAM and internationally.
Experience
Career Path
Senior consulting in Content Strategy and Digital Campaigns. Clients in Fintech, Real Estate, Private Aviation, Healthcare and Consumer Brands. Independent real estate advisor applying digital marketing to property sales.
Content strategy, copywriting and digital campaigns for LATAM brands and personal brand projects.
Content leadership and editorial strategy for international digital projects.
TiempoReal.mx · La Jornada Aguascalientes · Reforma. My foundation as a communicator: rigor in the data, clarity in the story.
Looking for a property?
My work as a
real estate advisor
I'm also an independent real estate advisor who uses digital marketing as a competitive advantage. If you're looking to buy, sell or rent a property, take a look at my approach.
Contact
How can I help you?
Direct email
luis@luisenrique.orgMarketinismo
marketinismo.com →CST time zone · Aguascalientes, Mexico