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Luis Enrique Rodríguez — Senior Content Strategist & Copywriter

Senior Content Strategist & Copywriter

Strategy that converts,
narratives that scale.

Specialized in Content Strategy and high-performance B2B/B2C campaigns for SaaS, Fintech, Real Estate and Private Aviation.

I help companies build narratives that convert, strategies that scale and teams that execute.

Luis Enrique Rodríguez — Senior Content Strategist
10+years in digital marketing
15+years creating content
ES/ENbilingual

Trusted by

Coldwell Banker Platinum Capital.com MM Private Aviation Healthcare Sector

Three areas, one vision.

Each discipline reinforces the others. The result is end-to-end marketing strategy.

Content Strategy

Editorial roadmaps, brand positioning and content calendars that scale with your business.

Conversion Copywriting

Landing pages, email sequences, ads and video scripts that drive action — in Spanish and English.

Digital Campaigns

Meta Ads, Google Ads, data analysis and ROI optimization for high-performance B2B and B2C campaigns.

Content Strategy Copywriting Meta Ads Google Ads SEO / GEO AI-assisted workflows Odoo Email Marketing Script Writing Brand Voice

A strategist with
a point of view.

Senior Content Strategist and Copywriter with 10+ years in digital marketing and more than 15 years creating high-performance content. Specialized in B2B/B2C strategy, brand positioning and digital campaigns for companies in SaaS, Fintech, Real Estate and Private Aviation.

My approach — which I call Marketinismo — combines data, storytelling and a deep understanding of Spanish-speaking markets. I work across three areas: Content Strategy, Conversion Copywriting, and Campaign Automation and Analytics.

I've worked with Coldwell Banker Platinum, Capital.com, MM Private Aviation, healthcare professionals in Aguascalientes and more. Bilingual ES/EN, available for remote projects across LATAM and internationally.

Luis Enrique Rodríguez — Senior Content Strategist

Career Path

2021 — Present
Marketinismo / El Marketer Inmobiliario Current

Senior consulting in Content Strategy and Digital Campaigns. Clients in Fintech, Real Estate, Private Aviation, Healthcare and Consumer Brands. Independent real estate advisor applying digital marketing to property sales.

2018
Freelance & Personal Projects

Content strategy, copywriting and digital campaigns for LATAM brands and personal brand projects.

2015
Clowdertank / Gonzalo Alonso — Content Lead

Content leadership and editorial strategy for international digital projects.

2008 — 2015
Journalism

TiempoReal.mx · La Jornada Aguascalientes · Reforma. My foundation as a communicator: rigor in the data, clarity in the story.

Looking for a property?

My work as a
real estate advisor

I'm also an independent real estate advisor who uses digital marketing as a competitive advantage. If you're looking to buy, sell or rent a property, take a look at my approach.

How can I help you?

Direct email

luis@luisenrique.org

Marketinismo

marketinismo.com →